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Customer care

Caring for your kurti

A hand block-printed kurti is a living thing — cared for well, it grows softer and more beautiful with every year.

1

First wash

Wash your kurti separately the first two or three times — natural pigments may release a little excess colour. This is normal for hand-printed fabric and settles quickly.

2

Washing

Gentle hand wash in cold water with a mild, bleach-free detergent. Avoid soaking for long periods and never wring the fabric — press the water out softly instead.

3

Drying

Dry in shade, inside out. Direct sunlight is the enemy of natural dyes — it fades the print unevenly. A breezy spot away from the sun keeps colours deep for years.

4

Ironing

Iron on the reverse side while the fabric is still slightly damp, on a medium setting. This protects the print and brings back the fabric's natural fall.

5

Storing

Store folded in a cool, dry place. If you're keeping a piece for a long stretch, a muslin cloth wrap lets the cotton breathe — avoid plastic covers.

Treated gently, the finest cotton outlives every trend.

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